Phillip Toledano is a very talented photographer. He has recently signed a book deal for his online project "Days With My Father". This project documents in photographs and words the moments the artist spends with his 98 year old father, who suffers from a short-term memory impairment. I love everything about this project. Its beauty, honesty, simplicity.
NOTHING cheers up my dad, like stories of my success. So if he's down, or obsessing about something, I'll immediately conjure up a blossoming career. I'm shooting for the New York Times. The New Yorker. Multi-million dollar advertising campaigns. Sometimes it's true, sometimes it's not. But it doesn't matter. The important thing is to fill him with as much joy as I can. His face bursts with happiness. He'll say "I have to tell ALL my friends, my son is famous!".