quarta-feira, 6 de janeiro de 2010

thirsty boy

Meet "Black Boy Wanting Water", a 2008 guerilla marketing campaign for Music Is Life that I have recently discovered on Ecopop.

"It's a perfect example that proves that successful marketing communications is not about a big budget, but about big ideas. Not only did this Belgian-created campaign raise awareness about the issues surrounding clean drinking water, but it also generated almost five million dollars in charitable donations in only six days."

Um comentário:

ecila disse...

Quite impressive marketing!